I found a great resource I want to share with you to help measure the success of your website. I think you will find it super helpful. And it serves an additional purpose – you can track your competition. That’s what I call a sweet site!
Check out Website Grader to learn how you measure up in regard to inbound linking, traffic, and Google page rank for starters. The site allows you to enter competitors’ URLs for comparison. I am a stickler for setting benchmarks and this could be a great way to additionally measure the success of site improvements you have scheduled this year.
Your site will receive an overall grade based on various criteria. Of course they would like you to become a customer to improve your rankings, but you can run a simple report without obligation (no email required unless you’d like access to the full report). I highly recommend taking even a quick look to see how you fare.
I’ll be posting more details about assessing your competition later this month…stay tuned!
Take a look at what we may face this year in the world of social media via DreamGrow Social Media.
Highlights include the importance of real time, incorporating social network “chatter” into CRM systems, and the increase in mobile marketing (I’m sure it will increase somewhat, but there are some studies showing it to be much slower than anticipated which I’m more apt to believe.)
Been thinking about adding Facebook to your marketing strategy? Or maybe you need to add more relevant content to your current page. Who doesn’t love practical examples? Check ‘em out!
[via Social Media B2B]
Are you trying to come up with ideas for 2010? The San Francisco Social Media Club‘s recent blogpost highlights 3 case studies. One reviews Starbucks’ customer engagement, another takes a look at a viral video campaign and the last (and my favorite) tackles event promotion.
I haven’t seen many case studies covering an event. This is very practical information small businesses could apply in a scaled down version. For instance, take time well in advance to find local bloggers and magazines who would have an interest in the event. Even if you have a small social media following, these additional outlets (and their soc med following) will help to give your event organic growth.
Let’s face it, search is complicated. You’re trying to stay one step ahead of your customer. What are they looking for? How can they find you to fill that need?
Social media can bring new questions to your attention. What are consumers already saying about YOU? Mashable has a link to a related whitepaper of interest, stating:
In the company’s November whitepaper, which looks at the landscape of natural search, 360i purports that a majority of social media search listings that appear for brand-related queries are created by individuals not affiliated with the brand.
Great insight to keep in mind!