Social Speculation

Tracking website success

kcneon — Wed, 20 Jan 2010 07:20:16 +0000

I found a great resource I want to share with you to help measure the success of your website. I think you will find it super helpful. And it serves an additional purpose – you can track your competition. That’s what I call a sweet site!

Check out Website Grader to learn how you measure up in regard to inbound linking, traffic, and Google page rank for starters. The site allows you to enter competitors’ URLs for comparison. I am a stickler for setting benchmarks and this could be a great way to additionally measure the success of site improvements you have scheduled this year.

Your site will receive an overall grade based on various criteria. Of course they would like you to become a customer to improve your rankings, but you can run a simple report without obligation (no email required unless you’d like access to the full report). I highly recommend taking even a quick look to see how you fare.

I’ll be posting more details about assessing your competition later this month…stay tuned!

Prepared for 2010?

kcneon — Thu, 07 Jan 2010 06:18:06 +0000

Take a look at what we may face this year in the world of social media via DreamGrow Social Media.

22 Social Media Marketing Trends for 2010

Highlights include the importance of real time, incorporating social network “chatter” into CRM systems, and the increase in mobile marketing (I’m sure it will increase somewhat, but there are some studies showing it to be much slower than anticipated which I’m more apt to believe.)

Social Media Misconceptions

kcneon — Thu, 17 Dec 2009 15:02:49 +0000

I wanted to close out the year with a review of sorts. This list of 10 Most Common Misconceptions of Social Media by Balkhis encompasses several of the issues I’ve tried to address with my blog.

I’ve inserted my own comments below a few of Balkhis’ bullet points. Be sure to visit the link for the full blog post to get the most out of this list!

1. Social Media is for Younger Generations

2. There are Rules to use Social Media
No “rules” as such, but that doesn’t mean you shouldn’t seek out best practices for each social media outlet – you’ll be glad you did!

3. Its all about Quantity
I’ve talked about this before: don’t waste time trying to increase “fans” or “followers.” If your content is passionate and useful to people, the numbers will come naturally. Put your time to better use by becoming an active participant.

4. You have to be Everywhere

5. Social Media Campaigns are all about having a Facebook and Twitter Profiles
If your sites or profile pages remain static, you will miss opportunities to connect. So don’t just put up a page and leave it.

6. Social Media Sites Send Poor Quality Traffic
Big issue here is…what will people find when this new traffic makes it to your website?? Make sure your main website emits your brand in the same manner as your tweets and other social media.

7. Getting a story popular on Social Media requires the help of Power Users

8. Social Media is Fast
It’s not. P.S. : keep benchmarks in mind.

9. Social Media is Easy

10. You can disguise the community

Merry Christmas and Happy New Year as I take a break from blogging over the holidays!

R U Questioning Soc Med ROI?

kcneon — Thu, 10 Dec 2009 13:23:40 +0000

B-2-B: Facebook

kcneon — Sun, 06 Dec 2009 01:18:01 +0000

Been thinking about adding Facebook to your marketing strategy? Or maybe you need to add more relevant content to your current page. Who doesn’t love practical examples? Check ‘em out!

[via Social Media B2B]