SMM:1 Social Mention

August 24, 2009 at 7:23 PM Leave a comment

Odds are as you do your research you’ll find SocialMention is consistently referenced.  It’s a great catch-all tool.  Where as some social media monitoring tools may focus on one or two particular areas, this site gives you a quick, comprehensive look into who is talking and where the conversation is being held.

socmentionType in a company name or keyword and you’ll get a listing of links right off the bat.  To your left there are 4 quadrants that can be explained by hovering over:

Strength – likelihood your keyword is being discussed in social media

Sentiment – ratio of positive to negative mentions

Passion – people talking about you repeatedly

Reach – range of influence

 

You will find a listing of Top Users, Keywords, and Hashtags as well.  Sentiment also is broken down further than shown above.  You’ll see the number of Positive, Neutral and Negative mentions which I think is much clearer than the ratio.

What rocks about SocialMention is the CSV data (automatically generated when the search is performed).  This can be uber helpful if you want to build a listing of relevant keywords, for example, over a period of time.  You can grab a CSV daily, put it in a folder & analyze at your convenience.

Another key to keep in mind – ESPECIALLY if you are interested in following up and creating that two-way communication we keep talking about – is the SOURCES feature (bottom left).  The following sources were listed for my search:

google_blog   48
blogcatalog 31
yahoo 25
wikio 20

Now you see why this is an important tool in your SocMed monitoring arsenal.

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Entry filed under: social media monitoring, Social Media tips. Tags: , , , , .

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