Tweet Styles – 2mo follow up

September 8, 2009 at 11:16 PM Leave a comment

Two months ago when I started to blog on social media, I took note of four companies/orgs tweeting; their styles, number of followers and who they followed.  Eight weeks later and take a look at the updated stats:

@SouthwestAir
Following | 8,000 (then)  | 8,800 (now)
Followers | 254,000 (then)  | 607,800 (now)
Style | Info, stats and converse with tweeps

@Bing
Following | 400 (then)  |  407 (now)
Followers | 20,000 (then)  | 28,700 (now)
Style | Good 2-way com and feedback on new product

@KindleNews
Following | 9,000 (then)  | 13,200 (now)
Followers |
9,000 (then)  | 13,200 (now)
Style | 1-way com but informative

@Smithsonian
Following | 40 (then)   | 50 (now)
Followers | 10,000 (then)  | 13,000 (now)
Style | Nice balanced approach dispersing info

This is by no means scientific, as each is in a different industry.  Some have a limited audience in the first place.  But I don’t believe it’s a stretch to say @SouthwestAir has a keen understanding how to use Twitter to their benefit.

In fact, they were mentioned in a list of Top 40 Twitter Brands by Mashable in January.  At that time they had about 8,300 followers.  Their emerging social media specialist, Christi Day, basically said their philosophy was “Be honest, be real, be quick, be FUN.”

Words to live by, don’t you think?

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Entry filed under: Business, Internet, Social Media tips, Twitter. Tags: , , , , , , , , .

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