Press Release basics and SocMedia

September 14, 2009 at 1:42 PM Leave a comment

From time to time it’s essential to self-evaluate.  Take a step back.  Review the basics. 

Who hasn’t read a press release where the information contains nothing newsworthy?  They are posted to wires by the hour.  I know I sometimes fight this even on the pop culture blog I work on and it makes me crazy.  I’ve also been a fan on facebook where companies over-post with absolutely no relevance.  You can imagine how quickly I “de-fan” when that happens!

Things to keep in mind:

  • how could you write a story based on your press release, tweet or fb link
  • are you creating part of a conversation or spewing out stats
  • what type of info has resulted in natural RT’s and links in the past
  • have you piqued reader’s curiosity
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Entry filed under: Business, Marketing, Social Media tips. Tags: , .

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