Trust in SocMedia

September 19, 2009 at 2:07 PM Leave a comment


Read an article by David Armano today.   In the article he gives pointers to help businesses avoid social media experts who may not be looking out for your best interests.  It includes some useful info, but I have one objection to the chart above: where do your friends/colleagues come into the picture?  They should be located at the tip of the prism. 

But there are great tips to help you avoid the wrong type of socmedia expert.  This particular point from Armano is worth repeating:

Build it and they will socialize. Be wary of anyone selling a point solution that promises instant social interactions, conversations, collaboration, etc. Many businesses fail because they were built at the wrong time, in the wrong place or with the wrong tools. Any respectable practitioner will try to investigate where fertile ground is before building anything — and will tell you if there isn’t any.


Entry filed under: Business, Marketing, Social Media tips. Tags: .

Press Release basics and SocMedia Resource:

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Hearing the buzz words "social media" everywhere but not sure where to start? There's no time like the present to get involved.


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