Surveys, “news” and stats – be warned

October 15, 2009 at 6:22 PM Leave a comment

Caroline McCarthy has an online presence on called “the social” and today’s post is a great reminder for us all:  don’t believe everything you read.

In this case, McCarthy compares two surveys analyzing deployment of social media by small business.  The surveys had very different conclusions.  So imagine yourself finding one survey, pondering the information as a small business owner and shortly after reading the conflicting survey.  We all know how statistics can be manipulated.  Don’t be swayed by the most recent stat social media gurus are touting.  Remember to do your homework.

It will pay to watch what is happening in your specific market and business segment rather than these trends.


Entry filed under: Social Media tips, Uncategorized. Tags: .

Always time to learn something new Social Media in the Entertainment industry

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Subscribe to the comments via RSS Feed


Hearing the buzz words "social media" everywhere but not sure where to start? There's no time like the present to get involved.


Recent Entries


%d bloggers like this: