Social Media Misconceptions

December 17, 2009 at 10:02 AM Leave a comment

I wanted to close out the year with a review of sorts. This list of 10 Most Common Misconceptions of Social Media by Balkhis encompasses several of the issues I’ve tried to address with my blog. 

I’ve inserted my own comments below a few of Balkhis’ bullet points.  Be sure to visit the link for the full blog post to get the most out of this list!

1. Social Media is for Younger Generations

2. There are Rules to use Social Media
No “rules” as such, but that doesn’t mean you shouldn’t seek out best practices for each social media outlet – you’ll be glad you did!

3. Its all about Quantity
I’ve talked about this before: don’t waste time trying to increase “fans” or “followers.”  If your content is passionate and useful to people, the numbers will come naturally.  Put your time to better use by becoming an active participant.

4. You have to be Everywhere

5. Social Media Campaigns are all about having a Facebook and Twitter Profiles
If your sites or profile pages remain static, you will miss opportunities to connect.  So don’t just put up a page and leave it.

6. Social Media Sites Send Poor Quality Traffic
Big issue here is…what will people find when this new traffic makes it to your website??  Make sure your main website emits your brand in the same manner as your tweets and other social media. 

7. Getting a story popular on Social Media requires the help of Power Users

8. Social Media is Fast
It’s not.  P.S. :  keep benchmarks in mind.

9. Social Media is Easy

10. You can disguise the community

Merry Christmas and Happy New Year as I take a break from blogging over the holidays!

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Entry filed under: Business, Facebook, Internet, LinkedIn, Marketing, Social Media tips, Twitter, Uncategorized. Tags: .

R U Questioning Soc Med ROI? Prepared for 2010?

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